La Riche Directions Semi-Permanent Conditioning Hair Color Plum
Deep plum semi-permanent conditioning color for bold style
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Embrace rich, jewel-toned color with La Riche Directions Plum, a luxurious semi-permanent hair dye in sophisticated deep purple. Enriched with conditioning benefits, it coats each strand with pigment while maintaining softness and shine. Ideal for fashion-conscious individuals desiring dramatic color transformation with nourishing, gentle formulation.
Delivery within 5-8 Days
Free shipping on orders over €119 across Cyprus
14-day easy returns — no questions asked
EU CLEAN & TESTER DEALS — Shop genuine fragrances at up to 40% below RRP. Same product, same scent, better price.
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Apply to clean, damp hair from roots to ends. Leave on for 20-30 minutes. Rinse thoroughly with cool water until water runs clear. Use color-safe products to extend vibrancy. Best results on pre-lightened or blonde hair.
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Care Information
Fragrances are delicate and should be stored correctly to preserve their quality and longevity.
Store your perfume in a cool, dry place away from direct sunlight and heat sources. Avoid keeping bottles in the bathroom as humidity and temperature changes can alter the scent over time. The ideal storage location is a bedroom drawer or a dark shelf.
Always spray onto clean, moisturised skin, pulse points such as the wrists, neck and behind the ears work best. Do not rub the fragrance after applying as this breaks down the scent molecules. For longer lasting wear, apply an unscented body lotion to skin first.
Keep out of reach of children. Avoid contact with eyes. If irritation occurs discontinue use. -
Standard shipping
Orders are dispatched within 24 hours on business days. Free shipping on all orders over €49. For orders under €49 a flat shipping fee applies at checkout.
Free Easy Returns
Not satisfied with your order? You have 14 days from the date of delivery to return any unopened, sealed product in its original condition. Simply email us at orders@beautycorner.gr and we will arrange the return. Refunds are processed within 3–5 business days of receiving the item.
Care Information
Fragrances are delicate and should be stored correctly to preserve their quality and longevity.
Store your perfume in a cool, dry place away from direct sunlight and heat sources. Avoid keeping bottles in the bathroom as humidity and temperature changes can alter the scent over time. The ideal storage location is a bedroom drawer or a dark shelf.
Always spray onto clean, moisturised skin, pulse points such as the wrists, neck and behind the ears work best. Do not rub the fragrance after applying as this breaks down the scent molecules. For longer lasting wear, apply an unscented body lotion to skin first.
Keep out of reach of children. Avoid contact with eyes. If irritation occurs discontinue use.
Standard shipping
Orders are dispatched within 24 hours on business days. Free shipping on all orders over €49. For orders under €49 a flat shipping fee applies at checkout.
Free Easy Returns
Not satisfied with your order? You have 14 days from the date of delivery to return any unopened, sealed product in its original condition. Simply email us at orders@beautycorner.gr and we will arrange the return. Refunds are processed within 3–5 business days of receiving the item.
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