Karl Lagerfeld Karl New York Mercer Street | EDT

Fragrances are delicate and should be stored correctly to preserve their quality and longevity.

Store your perfume in a cool, dry place away from direct sunlight and heat sources. Avoid keeping bottles in the bathroom as humidity and temperature changes can alter the scent over time. The ideal storage location is a bedroom drawer or a dark shelf.

Always spray onto clean, moisturised skin, pulse points such as the wrists, neck and behind the ears work best. Do not rub the fragrance after applying as this breaks down the scent molecules. For longer lasting wear, apply an unscented body lotion to skin first.
Keep out of reach of children. Avoid contact with eyes. If irritation occurs discontinue use.